Introduction to Marketing (1003MKT)

This course provides knowledge and practice in the analytical, creative and strategic functions of marketing. The course presents a set of approaches and frameworks centred upon the "4Ps" (Product, Price, Place, and Promotion), to develop your competence to create a marketing plan, one of the major tools of business. Marketing starts with understanding consumer's preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner. Prerequisites:NIL Co- requisites : NIL Incompatible: 1083MKT Introduction to Marketing, 1007IBA International Marketing

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Gold Coast Trimester 3Logan Trimester 1Nathan Trimester 2Nathan Trimester 3Online Trimester 1Online Trimester 2Online Trimester 3

Course offerings and timetables

Convenor

Course profile is currently unavailable

Key dates

Course start date
2 November 2020
Last date to add a course
15 November 2020
Last date to drop a course without financial penalty (Census date)
29 November 2020
Last date to drop a course without academic failure
10 January 2021

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Lecture
Lecture (70045) Open Monday 13:00 - 14:45
Weeks 1 - 7, 8 - 12
Online
Class Availability When Where Notes
You must attend one Workshop
Workshop (70047) Open Tuesday 10:00 - 10:45
Weeks 1 - 7, 8 - 12
G23 1.14
Multimedia Building
Gold Coast Campus
Workshop (70046) Tuesday 11:00 - 11:45
Weeks 1 - 7, 8 - 12
G23 1.14
Multimedia Building
Gold Coast Campus

Convenor

Course profile is currently unavailable

Key dates

Course start date
2 November 2020
Last date to add a course
15 November 2020
Last date to drop a course without financial penalty (Census date)
29 November 2020
Last date to drop a course without academic failure
10 January 2021

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Lecture
Lecture (70050) Open Monday 13:00 - 14:45
Weeks 1 - 7, 8 - 12
Online
Class Availability When Where Notes
You must attend one Workshop
Workshop (70052) Open Wednesday 12:00 - 12:45
Weeks 1 - 7, 8 - 12
N29 0.06
Northern Theatres3/4/5 Complex
Nathan Campus
Workshop (70051) Open Wednesday 11:00 - 11:45
Weeks 1 - 7, 8 - 12
N29 0.06
Northern Theatres3/4/5 Complex
Nathan Campus

Convenor

To be advised
Course profile is currently unavailable

Key dates

Course start date
2 November 2020
Last date to add a course
15 November 2020
Last date to drop a course without financial penalty (Census date)
29 November 2020
Last date to drop a course without academic failure
10 January 2021

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Lecture
Lecture (71297) Monday 13:00 - 14:45
Weeks 1 - 7, 8 - 12
Class Availability When Where Notes
You must enrol in one Workshop
Workshop (71568) Closed Monday 17:00 - 17:45
Weeks 1 - 7, 8 - 12
Workshop (71298) Full Monday 15:00 - 15:45
Weeks 1 - 7, 8 - 12

Convenor

Key dates

Course start date
13 July 2020
Last date to add a course
26 July 2020
Last date to drop a course without financial penalty (Census date)
9 August 2020
Last date to drop a course without academic failure
13 September 2020

Please view full class information for Department of Marketing

Most timetabled classes will commence online. Venues will be displayed if classes transition to on-campus delivery. Refer to the Studying in Trimester 2 2020 website for further information.


Class Availability When Where Notes
You must enrol in this Lecture
Lecture (40261) Friday 12:00 - 13:45
Weeks 1 - 4, 5 - 12
Class Availability When Where Notes
You must enrol in one Workshop
Workshop (42794) Tuesday 12:00 - 12:45
Weeks 1 - 4, 5 - 12
Workshop (42793) Tuesday 17:00 - 17:45
Weeks 1 - 4, 5 - 12
Workshop (42792) Tuesday 15:00 - 15:45
Weeks 1 - 4, 5 - 12
Workshop (42791) Tuesday 16:00 - 16:45
Weeks 1 - 4, 5 - 12
Workshop (42790) Friday 15:00 - 15:45
Weeks 1 - 4, 5 - 12
Workshop (42785) Friday 14:00 - 14:45
Weeks 1 - 4, 5 - 12
Workshop (42784) Friday 10:00 - 10:45
Weeks 1 - 4, 5 - 12
Workshop (42783) Friday 11:00 - 11:45
Weeks 1 - 4, 5 - 12

Convenor

Key dates

Course start date
13 July 2020
Last date to add a course
26 July 2020
Last date to drop a course without financial penalty (Census date)
9 August 2020
Last date to drop a course without academic failure
13 September 2020

Please view full class information for Department of Marketing

Most timetabled classes will commence online. Venues will be displayed if classes transition to on-campus delivery. Refer to the Studying in Trimester 2 2020 website for further information.


Class Availability When Where Notes
You must enrol in this Lecture
Lecture (40262) Friday 12:00 - 13:45
Weeks 1 - 4, 5 - 12
Class Availability When Where Notes
You must enrol in one Workshop
Workshop (42805) Tuesday 12:00 - 12:45
Weeks 1 - 4, 5 - 12
Workshop (42802) Tuesday 17:00 - 17:45
Weeks 1 - 4, 5 - 12
Workshop (42801) Friday 16:00 - 16:45
Weeks 1 - 4, 5 - 12
Workshop (42800) Friday 15:00 - 15:45
Weeks 1 - 4, 5 - 12
Workshop (42799) Friday 14:00 - 14:45
Weeks 1 - 4, 5 - 12
Workshop (42798) Friday 10:00 - 10:45
Weeks 1 - 4, 5 - 12
Workshop (42797) Friday 11:00 - 11:45
Weeks 1 - 4, 5 - 12

Convenor

Key dates

Course start date
13 July 2020
Last date to add a course
26 July 2020
Last date to drop a course without financial penalty (Census date)
9 August 2020
Last date to drop a course without academic failure
13 September 2020

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (41613) Open Weeks 1 - 4, Mid-Trimester Break, 5 - 12 This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
24 February 2020
Last date to add a course
8 March 2020
Last date to drop a course without financial penalty (Census date)
22 March 2020
Last date to drop a course without academic failure
26 April 2020

Please view full class information for Department of Marketing

The published class timetable below may no longer accurately reflect course delivery, with most classes transitioning to remote/online learning, wherever possible.  Please refer to your student email and Learning@Griffith course site for the most up to date arrangements.


Class Availability When Where Notes
You must attend this Lecture
Lecture (10254) Open Wednesday 12:00 - 13:50
Weeks 1, 12
L08 THEATRE 1
Academic 2 Building
Logan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (18580) Closed Thursday 12:00 - 13:50
Weeks 7 - 11, 2 - 6
L05 3.04A
Academic 1 Building
Logan Campus
Workshop (18305) Open Thursday 10:00 - 11:50
Weeks 2, 6
L08 1.06
Academic 2 Building
Logan Campus
Only for 1616/Y1/BusInnovat students
Thursday 10:00 - 11:50
Weeks 3 - 5, 7 - 11
L05 2.11
Academic 1 Building
Logan Campus
Only for 1616/Y1/BusInnovat students
Workshop (18304) Open Tuesday 09:00 - 10:50
Weeks 2 - 6, 7 - 10
L05 2.12
Academic 1 Building
Logan Campus
Only for 1616/Y1/BusInnovat students
Tuesday 08:00 - 09:50
Week 11
L03 3.05
Wayne Goss Centre
Logan Campus
Only for 1616/Y1/BusInnovat students
Workshop (13119) Open Wednesday 14:00 - 15:50
Weeks 2 - 6, 7 - 11
L05 2.11
Academic 1 Building
Logan Campus

Convenor

Key dates

Course start date
24 February 2020
Last date to add a course
8 March 2020
Last date to drop a course without financial penalty (Census date)
22 March 2020
Last date to drop a course without academic failure
26 April 2020

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (11746) Open Weeks 1 - 6, Mid-Trimester Break, 7 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.