This course provides knowledge and practice in the analytical, creative and strategic functions of marketing. The course presents a set of approaches and frameworks centred upon the "4Ps" (Product, Price, Place, and Promotion), to develop your competence to create a marketing plan, one of the major tools of business. Marketing starts with understanding consumer's preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner. Prerequisites:NIL Co- requisites : NIL Incompatible: 1083MKT Introduction to Marketing, 1007IBA International Marketing
10 (10)
Arrangements apply
New students (Non-grandfathered students)
Band 4
Grandfathered students
Band 3A
Gold Coast Trimester 3Nathan Trimester 3Online Trimester 3