Introduction to Marketing (1003MKT)

This course provides knowledge and practice in the analytical, creative and strategic functions of marketing. The course presents a set of approaches and frameworks centred upon the "4Ps" (Product, Price, Place, and Promotion), to develop your competence to create a marketing plan, one of the major tools of business. Marketing starts with understanding consumer's preferences for products and services and attempts to satisfy their different wants and needs in a profitable manner. Prerequisites:NIL Co- requisites : NIL Incompatible: 1083MKT Introduction to Marketing, 1007IBA International Marketing

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Gold Coast Trimester 3Logan Trimester 1Nathan Trimester 2Nathan Trimester 3Online Trimester 1Online Trimester 2

Course offerings and timetables

Convenor

Course profile is currently unavailable

Key dates

Course start date
24 February 2020
Last date to add a course
8 March 2020
Last date to drop a course without financial penalty (Census date)
22 March 2020
Last date to drop a course without academic failure
26 April 2020

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (10254) Wednesday 12:00 - 13:50
Weeks 1, 12
L08 THEATRE 1
Academic 2 Building
Logan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (18305) Open Thursday 10:00 - 11:50
Weeks 2, 6
L08 1.06
Academic 2 Building
Logan Campus
Only for 1616/Y1/BusInnovat students
Thursday 10:00 - 11:50
Weeks 3 - 5, 7 - 11
L05 2.11
Academic 1 Building
Logan Campus
Only for 1616/Y1/BusInnovat students
Workshop (18304) Open Tuesday 09:00 - 10:50
Weeks 2 - 6, 7 - 10
L05 2.12
Academic 1 Building
Logan Campus
Only for 1616/Y1/BusInnovat students
Tuesday 08:00 - 09:50
Week 11
L03 3.05
Wayne Goss Centre
Logan Campus
Only for 1616/Y1/BusInnovat students
Workshop (13119) Wednesday 14:00 - 15:50
Weeks 2 - 6, 7 - 11
L05 2.11
Academic 1 Building
Logan Campus

Convenor

Course profile is currently unavailable

Key dates

Course start date
24 February 2020
Last date to add a course
8 March 2020
Last date to drop a course without financial penalty (Census date)
22 March 2020
Last date to drop a course without academic failure
26 April 2020

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must enrol in this Class
Class (11746) Open Weeks 1 - 6, Mid-Trimester Break, 7 - Exam week This is a non-timetabled class. Please refer to the course profile for further information.

Convenor

Key dates

Course start date
28 October 2019
Last date to add a course
10 November 2019
Last date to drop a course without financial penalty (Census date)
24 November 2019
Last date to drop a course without academic failure
22 December 2019

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (70163) Open Wednesday 09:00 - 10:50
Weeks 1 - 8, 9 - 12
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (71684) Open Wednesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
N53 0.58
Willett Centre
Nathan Campus
Workshop (70769) Wednesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70768) Open Wednesday 14:00 - 14:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70767) Open Wednesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70766) Wednesday 12:00 - 12:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70765) Wednesday 11:00 - 11:50
Weeks 1 - 8, 9 - 12
N53 0.59
Willett Centre
Nathan Campus
Workshop (70764) Wednesday 12:00 - 12:50
Weeks 1 - 8, 9 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (70763) Wednesday 11:00 - 11:50
Weeks 1 - 8, 9 - 12
N53 0.60
Willett Centre
Nathan Campus

Convenor

Key dates

Course start date
28 October 2019
Last date to add a course
10 November 2019
Last date to drop a course without financial penalty (Census date)
24 November 2019
Last date to drop a course without academic failure
22 December 2019

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (70162) Tuesday 11:00 - 12:50
Weeks 1 - 3, 5, 7 - 8, 10
G40 AUDITORIUM
Griffith Health Centre
Gold Coast Campus
Tuesday 11:00 - 12:50
Week 4
G03 THEATR 1
Lecture Theatres 1/2 Complex
Gold Coast Campus
Tuesday 11:00 - 12:50
Weeks 6, 9, 11 - 12
G17 THEATRE 4
Lecture Theatres 3/4 Complex
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (71683) Tuesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
G01 3.35
Academic 1
Gold Coast Campus
Workshop (71651) Tuesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
G01 3.25
Academic 1
Gold Coast Campus
Workshop (70762) Tuesday 16:00 - 16:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70761) Tuesday 14:00 - 14:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70760) Open Tuesday 15:00 - 15:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70759) Tuesday 13:00 - 13:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70758) Tuesday 10:00 - 10:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (70757) Tuesday 09:00 - 09:50
Weeks 1 - 8, 9 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus

Convenor

Key dates

Course start date
8 July 2019
Last date to add a course
21 July 2019
Last date to drop a course without financial penalty (Census date)
4 August 2019
Last date to drop a course without academic failure
8 September 2019

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (40242) Open Tuesday 18:00 - 19:50
Weeks 1 - 5, 6 - 12
G40 AUDITORIUM
Griffith Health Centre
Gold Coast Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (42934) Open Tuesday 10:00 - 10:50
Weeks 1 - 5, 6 - 12
G11 3.61
Learning Commons
Gold Coast Campus
Workshop (42933) Tuesday 11:00 - 11:50
Weeks 1 - 5, 6 - 12
G16 1.14
Clinical Sciences 2
Gold Coast Campus
Workshop (42932) Open Tuesday 12:00 - 12:50
Weeks 1 - 5, 6 - 12
G39 1.13
Science and Engineering
Gold Coast Campus
Workshop (42931) Tuesday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (42930) Tuesday 15:00 - 15:50
Weeks 1 - 5, 6 - 12
G06 1.12
Academic 2
Gold Coast Campus
Workshop (42928) Tuesday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (42927) Tuesday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
G11 3.62
Learning Commons
Gold Coast Campus
Workshop (42926) Open Tuesday 12:00 - 12:50
Weeks 1 - 5, 6 - 12
G11 3.62
Learning Commons
Gold Coast Campus
Workshop (42925) Tuesday 13:00 - 13:50
Weeks 1 - 5, 6 - 12
G39 1.19
Science and Engineering
Gold Coast Campus
Workshop (42924) Tuesday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
G16 1.11
Clinical Sciences 2
Gold Coast Campus
Workshop (42922) Tuesday 15:00 - 15:50
Weeks 1 - 5, 6 - 12
G39 1.16
Science and Engineering
Gold Coast Campus
Workshop (42921) Tuesday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
G39 1.20
Science and Engineering
Gold Coast Campus
Workshop (42920) Tuesday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
G17 2.05
Lecture Theatres 3/4 Complex
Gold Coast Campus
Workshop (42919) Tuesday 13:00 - 13:50
Weeks 1 - 5, 6 - 12
G16 1.11
Clinical Sciences 2
Gold Coast Campus

Convenor

Key dates

Course start date
8 July 2019
Last date to add a course
21 July 2019
Last date to drop a course without financial penalty (Census date)
4 August 2019
Last date to drop a course without academic failure
8 September 2019

Please view full class information for Department of Marketing

Class Availability When Where Notes
You must attend this Lecture
Lecture (40243) Friday 12:00 - 13:50
Weeks 1 - 5, 6 - 12
N22 THEATRE 1
Northern Theatres 1/2 Complex
Nathan Campus
Class Availability When Where Notes
You must attend one Workshop
Workshop (42949) Friday 09:00 - 09:50
Weeks 1 - 5, 6 - 12
N72 -2.11
Glyn Davis Building
Nathan Campus
Workshop (42948) Open Friday 17:00 - 17:50
Weeks 6 - 12, 1 - 5
N53 -1.20
Willett Centre
Nathan Campus
Workshop (42947) Friday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (42946) Friday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42945) Open Friday 18:00 - 18:50
Weeks 1 - 5, 6 - 12
N53 -1.20
Willett Centre
Nathan Campus
Workshop (42944) Closed Friday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
N53 0.58
Willett Centre
Nathan Campus
Workshop (42943) Friday 11:00 - 11:50
Weeks 1 - 5, 6 - 12
N53 0.60
Willett Centre
Nathan Campus
Workshop (42942) Friday 10:00 - 10:50
Weeks 1 - 5, 6 - 12
N53 0.57
Willett Centre
Nathan Campus
Workshop (42941) Friday 17:00 - 17:50
Weeks 1 - 5, 6 - 12
N53 0.65
Willett Centre
Nathan Campus
Workshop (42940) Friday 16:00 - 16:50
Weeks 1 - 5, 6 - 12
N53 -1.22
Willett Centre
Nathan Campus
Workshop (42939) Friday 15:00 - 15:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42938) Friday 14:00 - 14:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42937) Friday 10:00 - 10:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus
Workshop (42936) Friday 11:00 - 11:50
Weeks 1 - 5, 6 - 12
N53 -1.23
Willett Centre
Nathan Campus