International Marketing (2023IBA)

This course provides students with a strong theoretical and conceptual foundation in international marketing perspectives through the use of real-world examples of small and medium-sized and multinational companies operating in the Asia-Pacific region. It provides a 'hands-on' approach and topical case studies aiming to prepare students to become effective international marketing managers that can oversee marketing strategies and activities in an increasingly competitive environment. Note: This course has a Prerequisite Prerequisite: - 1003MKT/1083MKT Introduction to Marketing Incompatible - 1007IBA International Marketing

Course study information

Credit points (awarded)

10 (10)

Study level

Student contribution band

Band 3

Offerings for this course are currently unavailable