This course provides students with a strong theoretical and conceptual foundation in international marketing perspectives through the use of real-world examples of small and medium-sized and multinational companies operating in the Asia-Pacific region. It provides a 'hands-on' approach and topical case studies aiming to prepare students to become effective international marketing managers that can oversee marketing strategies and activities in an increasingly competitive environment. Note: This course has a Prerequisite Prerequisite: - 1003MKT/1083MKT Introduction to Marketing Incompatible - 1007IBA International Marketing
10 (10)
Arrangements apply
New students (Non-grandfathered students)
Band 4
Grandfathered students
Band 3A