This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising. This course is offered: Gold Coast: Trimester 2 Nathan: Trimester 2 Incompatible: 3323HSL Sport Marketing Incompatible and co-taught: THS332 Sport Marketing
10 (10)
Undergraduate
Arrangements apply
New students (Non-grandfathered students)
Band 4
Grandfathered students
Band 3A
Gold Coast Trimester 2Nathan Trimester 2Online Trimester 2
Please view full class information for Department of Tourism, Sport and Hotel Management
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (40640) | Open |
Wednesday 10:00 - 11:50 Weeks 1 - 4, 5 - 12 |
N16 0.03 Macrossan Building Nathan Campus |
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Please view full class information for Department of Tourism, Sport and Hotel Management
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (40641) | Open |
Tuesday 16:00 - 17:50 Weeks 1 - 4, 5 - 12 |
Online | |
Please view full class information for Department of Tourism, Sport and Hotel Management
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (40639) | Open |
Tuesday 14:00 - 15:50 Weeks 1 - 4, 5 |
G11 3.64 Learning Commons Gold Coast Campus |
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Tuesday 14:00 - 15:50 Weeks 6 - 12 |
G02 1.24 Clinical Sciences Building Gold Coast Campus |
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