Sport Marketing (3323THS)

This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising. This course is offered: Gold Coast: Trimester 2 Nathan: Trimester 2 Note: This course has a prerequisite Prerequisite: 1003MKT/1083MKT Introduction to Marketing. Incompatible: 3323HSL Sport Marketing.

Course study information

Credit points (awarded)

10 (10)

Study level

Undergraduate

Student contribution band

Band 3

Usually available

Gold Coast Trimester 2Nathan Trimester 2

Course offerings and timetables

Convenor

Key dates

Course start date
13 July 2020
Last date to add a course
26 July 2020
Last date to drop a course without financial penalty (Census date)
9 August 2020
Last date to drop a course without academic failure
13 September 2020

Please view full class information for Department of Tourism, Sport and Hotel Management

Most timetabled classes will commence online. Venues will be displayed if classes transition to on-campus delivery. Refer to the Studying in Trimester 2 2020 website for further information.


Class Availability When Where Notes
You must enrol in this Lecture
Lecture (40170) Open Thursday 11:00 - 12:45
Weeks 1 - 4, 5 - 12
Class Availability When Where Notes
You must enrol in one Workshop
Workshop (42522) Full Thursday 13:00 - 13:45
Weeks 1 - 4, 5 - 12
Workshop (42521) Open Thursday 14:00 - 14:45
Weeks 1 - 4, 5 - 12

Convenor

Key dates

Course start date
13 July 2020
Last date to add a course
26 July 2020
Last date to drop a course without financial penalty (Census date)
9 August 2020
Last date to drop a course without academic failure
13 September 2020

Please view full class information for Department of Tourism, Sport and Hotel Management

Most timetabled classes will commence online. Venues will be displayed if classes transition to on-campus delivery. Refer to the Studying in Trimester 2 2020 website for further information.


Class Availability When Where Notes
You must enrol in this Lecture
Lecture (40171) Open Thursday 11:00 - 12:45
Weeks 1 - 4, 5 - 12
Class Availability When Where Notes
You must enrol in this Workshop
Workshop (42525) Open Tuesday 12:00 - 12:45
Weeks 1 - 4, 5 - 12