Take a deep dive into the key marketing concepts and processes so you can apply them to market development and explain their value to your stakeholders. You will explore how to use secondary data analysis to glean novel insights for your marketing and sales initiatives and justify the categorisation of products and services within identified target markets. We'll guide you as you expand your creative and investigative skills to marketing strategy, including the marketing mix, for application in real-world business practices. Upon completion, you will be able to demonstrate high awareness of the nature of the discipline with a clear professional self-concept of marketing. Prerequisites: NIL Co- requisites : NIL Incompatible: 7600GBS OR 7600MKT - Marketing Foundations
10 (10)
Postgraduate
Arrangements apply
New students (Non-grandfathered students)
Band 4
Grandfathered students
Band 3A
Gold Coast Trimester 1Gold Coast Trimester 2Nathan Trimester 1Nathan Trimester 2Nathan Trimester 3Online Trimester 1Online Trimester 2Online Trimester 3
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Lecture | ||||
| Lecture (11927) | Open |
Monday 13:00 - 13:50 Weeks 1 - 4, 5 - 12 |
Online | |
| Class | Availability | When | Where | Notes |
| You must attend this Workshop | ||||
| Workshop (11930) | Open |
Tuesday 18:00 - 19:50 Weeks 1 - 4, 5 - 12 |
Online | |
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Lecture | ||||
| Lecture (11923) | In High Demand |
Monday 13:00 - 13:50 Weeks 1 - 4, 5 - 12 |
Online | |
| Class | Availability | When | Where | Notes |
| You must attend one Workshop | ||||
| Workshop (11926) | Open |
Friday 11:00 - 12:50 Weeks 1 - 4, 5 - 12 |
N16 0.08 Macrossan Building Nathan Campus |
|
| Workshop (11924) | Full |
Friday 09:00 - 10:50 Weeks 1 - 4, 5 - 12 |
N61 -2.06 Law Building Nathan Campus |
|
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Lecture | ||||
| Lecture (11918) | Open |
Monday 13:00 - 13:50 Weeks 1 - 4, 5 - 12 |
Online | |
| Class | Availability | When | Where | Notes |
| You must attend one Workshop | ||||
| Workshop (11922) | Open |
Tuesday 09:00 - 10:50 Weeks 1 - 4, 5 - 12 |
G17 2.10 Lecture Theatres 3/4 Complex Gold Coast Campus |
|
| Workshop (11920) | In High Demand |
Monday 14:00 - 15:50 Weeks 1 - 4, 5 - 12 |
G17 THEATRE 3 Lecture Theatres 3/4 Complex Gold Coast Campus |
|
| Workshop (11919) | In High Demand |
Monday 09:00 - 10:50 Weeks 1 - 4, 5 - 12 |
G42 3.09 Griffith Business School Gold Coast Campus |
|
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend one Workshop | ||||
| Workshop (71409) | In High Demand |
Monday 11:00 - 12:50 8 January 2024 - 12 February 2024 |
N79 1.05A Engineering Tech and Aviation Nathan Campus |
|
| Workshop (70280) | Closed |
Tuesday 11:00 - 12:50 9 January 2024 - 13 February 2024 |
N79 1.05A Engineering Tech and Aviation Nathan Campus |
|
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (70282) | Open |
Tuesday 14:00 - 15:50 9 January 2024 - 13 February 2024 |
Online | |