This course examines critical issues in services and relationship marketing. Key aspects of marketing in service organisations are addressed including the management of customer-contact employees. The nature and scope of marketing relationships between firms and with customers is also explored. Prerequisites:NIL Co- requisites : NIL Incompatible: 7605GBS OR 7605MKT - Services Marketing, 6206MKT AND 7206MKT AND 7029MKT (Critical Issues in Service & Relationship Marketing AND Services & Relationship Marketing AND The Marketing of Services AND Services Sector Marketing and Operations )
10 (10)
Postgraduate
Arrangements apply
New students (Non-grandfathered students)
Band 4
Grandfathered students
Band 3A
Gold Coast Trimester 2Nathan Trimester 1Online Trimester 1Online Trimester 2
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (40776) | Open |
Wednesday 10:00 - 11:50 Weeks 1 - 4, 5 - 12 |
G27 1.12/1.13 Business 2 Building Gold Coast Campus |
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Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (40777) | Open |
Thursday 16:00 - 17:50 Weeks 1 - 4, 5 - 12 |
Online | |
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (10953) | Open |
Tuesday 16:00 - 17:50 Weeks 1 - 4, 5 - 12 |
Online | |
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (10951) | Open |
Monday 12:00 - 13:50 Weeks 1 - 4, 5 - 12 |
N29 0.03 Northern Theatres3/4/5 Complex Nathan Campus |
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