This course examines critical issues in services and relationship marketing. Key aspects of marketing in service organisations are addressed including the management of customer-contact employees. The nature and scope of marketing relationships between firms and with customers is also explored. Prerequisites: NIL. Co- requisites: NIL. Incompatible: 7605GBS Services Marketing AND 7605MKT Services Marketing AND 6206MKT Critical Issues in Service and Relationship Marketing AND 7206MKT Services Sector Marketing and Operations AND 7206MKT Service and Relationship Marketing AND 7029MKT The Marketing of Services
10 (10)
Postgraduate
Arrangements apply
New students (Non-grandfathered students)
Band 4
Grandfathered students
Band 3A
Gold Coast Trimester 2Nathan Trimester 1Online Trimester 1Online Trimester 2
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (10806) | Open |
Monday 14:00 - 15:50 Weeks 1 - 6, 7 - 12 |
N53 0.65 Willett Centre Nathan Campus |
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Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (10807) | Open |
Tuesday 16:00 - 17:50 Weeks 1 - 6, 7 - 12 |
Online | |
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (40777) | Open |
Thursday 16:00 - 17:50 Weeks 1 - 4, 5 - 12 |
Online | |
Please view full class information for Department of Marketing
| Class | Availability | When | Where | Notes |
|---|---|---|---|---|
| You must attend this Workshop | ||||
| Workshop (40776) | Open |
Wednesday 10:00 - 11:50 Weeks 1 - 4, 5 - 12 |
G27 1.12/1.13 Business 2 Building Gold Coast Campus |
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