Master of Marketing

To be eligible for admission to the Master of Marketing you must have one of: 

Pathway 1 - 1 year program (80CP):  

• A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; AND a minimum 2 years full-time (or equivalent) relevant ^professional experience. 

Pathway 2 - 1.5 year program (120CP): 

• A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR  
• A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above. 

Pathway 3 - 1.5 year program (120CP): 

• A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
• A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.  

*Related Discipline: Marketing, Advertising, PR, Sales, Economics, Media Studies, Communication, International Business, Tourism 

^Professional Experience: Marketing, Advertising, Sales, Customer Relationship Management, Digital Marketing, Social Media Marketing, Market Research, Brand Management, Communications, Content Marketing, PR. Roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business; key concepts or principles in marketing and/or business are also considered professional experience.

A higher qualification refers to a qualification at a higher level than a Bachelor qualification, which includes any of the following: a Bachelor Honours Degree; Graduate Certificate, Graduate Diploma, Masters Degree, MPhil or PhD.  

To apply, add this program to your shortlist at the top of this page or apply for this program now (a maximum of three preferences is allowed).

Griffith will assess your first preference and will only assess subsequent preferences if you are not successful.

Once you have submitted your application, you will be sent an email about how to track your application.

For a full list of your incomplete or submitted applications, please view your application list.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the English language requirements section of the following University procedure for exceptions to these overall requirements:

• Admission Procedure

If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.

• Griffith English Language Institute

Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. For more information, please visit the following website:

• Credit transfer

Griffith's innovative Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect.

• View credit precedents for this program