Master of Marketing/Master of International Tourism and Hospitality Management
Program code
5716
Available at
Nathan
Gold Coast
Mount Gravatt
Logan
South Bank
Online
Offshore
Other
Duration
2 years full-time
4 years part-time (online only)
Credit points
160
Indicative fee
$38,500.00* per year (more)
* 2025 indicative annual fee
About this program
The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and 'experience' industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.
The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and 'experience' industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.
Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.
As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.
The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
A highlight of this program is the integration of theory and practical application throughout your study.
Attendance information
This program is offered at on campus and online. You may choose to study courses at other campuses where the program structure allows.
If you are an International student on a student visa, you must ensure that you enrol in a way that will allow you to complete your enrolment within the expected program duration as stated on your Confirmation of Enrolment (CoE).
My career opportunities
Marketing
You may find career opportunities in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.
International Tourism and Hospitality Management
You will be well prepared for work in a range of international tourism and hotel management roles, including in the hotel and resort groups and accommodation sectors. You may also find career opportunities in:
- convention and event organisations
- government and destination marketing departments
- environmental non-government organisations
- events and entertainment services
- retail travel
- theme parks and attractions
- national park authorities
- conservation management
- museums and cultural interpretation centres
- indigenous tourism
- tourism operators and authorities
- casinos
- airline and cruise operations.
International students
An International student is one who is not:
- an Australian or New Zealand citizen or
- a Pacific Engagement visa holder or
- a person who has Australian permanent resident status.
Indicative annual tuition fee
The indicative annual tuition fee is calculated based on a standard full-time study load which is usually 80 credit points (two full-time trimesters).
The indicative annual tuition fee is based on current conditions and available data and should only be used as a guide. These fees are reviewed annually and are subject to change.
Tuition fees
- An International student pays tuition fees.
- Students are liable for tuition fees for the courses they are enrolled in as at the census date.
- The tuition fee is charged according to the approved program fee for the trimester in which the student is enrolled.
Program fees for the Master of Marketing/Master of International Tourism and Hospitality Management (5716)
If the fee rate for your program is not displayed above, please contact Student Connect for assistance.
Changing programs
If an International student changes to a different program they will be subject to the approved program fee for the trimester in which they are enrolled.
Permanent resident status
If an undergraduate student obtains permanent resident status in Australia after commencing study in a program, and the student can provide evidence of permanent resident status prior to the census date (of the trimester in which they are enrolled), the student will be provided with a domestic fee-paying place.
The student may then apply for a Commonwealth supported place at the next admission period provided that the student satisfies the conditions for transfer from a domestic fee-paying place to a Commonwealth supported place as set out in the Fees and Charges Procedure.
If a postgraduate student obtains permanent resident status in Australia after commencing study in a program, and the student can provide evidence of permanent resident status prior to the census date (of the trimester in which they are enrolled), the student will automatically be considered for a Commonwealth supported place (subject to availability) or a domestic fee-paying place as applicable for the program.
If a research student obtains permanent resident status in Australia after commencing study in a program, and the student can provide evidence of permanent resident status prior to the census date (of the trimester in which they are enrolled), the student will automatically be considered for a Commonwealth Government Research Training Program (RTP) Fee Offset or a domestic fee-paying place as applicable for the program.
Further information
- Fees and Charges Procedure
- 3.6 - Fees for International Students
- 3.9 - Administrative and Miscellaneous Charges
- Cost of studying in Australia
Additional fee information
Throughout your program you may be required to pay for the following items:
Expenses associated with field trips and placements.