Master of Marketing/Master of International Tourism and Hospitality Management
Program code
5716
Available at
Nathan
Gold Coast
Mount Gravatt
Logan
South Bank
Online
Offshore
Other
Duration
2 years full-time
4 years part-time
Credit points
160
Indicative fee
$33,000.00* per year (more)
* 2025 indicative annual fee
About this program
The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyse and make managerial decisions within the rapidly expanding and dynamic, local/global services and 'experience' industry environments. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take the next step in your career.
The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services and 'experience' industries that include, advanced business acumen, strategic thinking, high-level people management, leadership skills, resilience, empathy and specialised industry knowledge, with an emphasis on sustainability principles.
Learning through flexible course delivery options such as on-campus or online modes, you will deepen your core business skills in areas such as revenue management, finance, marketing, technology integration and digitisation, developing insights and understanding of how to lead in a culturally diverse context.
As a graduate, you will emerge as a confident leader, equipped to navigate the complex issues and challenges facing the local/global tourism and hotel industry.
The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
A highlight of this program is the integration of theory and practical application throughout your study.
Attendance information
This program is offered on campus and online. You may choose to study courses at other campuses or online where the program structure allows. You may also choose to study the program part-time.
My career opportunities
Marketing
You may find career opportunities in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.
International Tourism and Hospitality Management
You will be well prepared for work in a range of international tourism and hotel management roles, including in the hotel and resort groups and accommodation sectors. You may also find career opportunities in:
- convention and event organisations
- government and destination marketing departments
- environmental non-government organisations
- events and entertainment services
- retail travel
- theme parks and attractions
- national park authorities
- conservation management
- museums and cultural interpretation centres
- indigenous tourism
- tourism operators and authorities
- casinos
- airline and cruise operations.
Fee-paying postgraduate (domestic) students
Indicative annual tuition fee
The indicative annual tuition fee is calculated based on a standard full-time study load which is usually 80 credit points.
The indicative annual tuition fee is based on current conditions and available data and should only be used as a guide. These fees are reviewed annually and are subject to change.
Tuition fees
- A fee-paying postgraduate student pays tuition fees.
- Students are liable for tuition fees for the courses they are enrolled in as at the census date.
- The tuition fee for students who commence their program prior to 2014 is charged according to the approved program fee for the trimester in which the student commenced the program.
- The tuition fee for students who commence their program from 2014 onwards is charged according to the approved program fee for the trimester in which the student is enrolled.
Program fees for the Master of Marketing/Master of International Tourism and Hospitality Management (5716)
If the fee rate for your program is not displayed above, please contact Student Connect for assistance.
Tuition fees for your degree program
Changing programs
If a postgraduate student changes to a different program they will be subject to the approved program fee for the trimester in which they are enrolled.
Further information
- Calculating your EFTSL
- Fees and Charges Procedure
- Higher Education Loan Program (HELP)
- Financial help and support
Additional fee information
Throughout your program you may be required to pay for the following items:
Expenses associated with field trips and placements.