Bachelor of Advanced Digital Marketing and Analytics (Honours)

For the award of Bachelor of Advanced Digital Marketing and Analytics (Honours) [BAdvancedDigitalMarkAnalytics(Hons)], you must successfully complete 320 credit points, made up of:

• 240 credit points for the core module
• 80 credit points for the flexible module

For Domestic students required to complete the English Language Enhancement Course

For the award of Bachelor of Advanced Digital Marketing and Analytics (Honours) [BAdvancedDigitalMarkAnalytics(Hons)], you must successfully complete 320 credit points, made up of:

• 10 credit points for the English Language Enhancement course (5901LHS)
• 240 credit points for the core module
• 70 credit points for the flexible module

Other program requirements

You must successfully complete:

• no more than 120 credit points of Level 1 courses (the first digit of a course code denotes the level);
• at least 60 credit points of Level 3 courses or higher.

Exit point

To be eligible for the award Bachelor of Digital Marketing and Analytics, you must acquire 240 credit points from the Bachelor of Advanced Digital Marketing and Analytics (Honours) program and:

• complete all first, second and third year level core courses
• complete no more than 100 credit points for first year level courses
• complete at least 60 credit points for third year level courses.

To exit at the end of third year, you should apply for a program transfer.

Classification of Honours

This degree with Honours may be awarded in the following classes:

• Class I Honours
• Class IIA Honours
• Class IIB Honours
• Class III Honours

The class of Honours to be awarded to each student in this degree will be determined on the basis of the GPA achieved for the 80 credit points of nominated courses and a minimum percentage for the Dissertation as outlined in the Dissertation Management Procedure.

The nominated courses are as follows:
80 credit points of listed courses in the Honours year:

• 7010GBS Research Design
• 7011GBS Quantitative Methods OR 7012GBS Qualitative Methods
• 7206MKT Services Marketing
• 7015GBS Translating Research into Academic Outputs
• 6300GBS_P1 Honours Dissertation Part 1
• 6300GBS_P2 Honours Dissertation Part 2
• 6300GBS_P3 Honours Dissertation Part 3
• 6300GBS_P4 Honours Dissertation Part 4

Students who do not achieve Class III Honours will be awarded a Bachelor of Digital Marketing and Analytics.

Domestic students enrolled in this program whose first language is not English may complete the following English Language Enhancement Course as an elective.

• 5901LHS Language and Communication for Business and Commerce

Students whose first language is English are not permitted to undertake this course.

Program Learning Outcomes communicate to the community the value of the Griffith educational experience as benchmarked against national qualification standards.

Program Learning Outcomes for this award describe the knowledge, skills and the application of knowledge and skills you will acquire through studying the Griffith program of your choice.